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WORK: Flavio Bassi Natural Design (name)
CATEGORY: Product Naming
AUTHOR: Flavio Bassi
COAUTHOR: Giovanna Santucci
WORKING PERIOD: 2015-2015
PUBLICATION: 2015
"Flavio Bassi Natural Design (name)" is the naming work for my design studio.
At the beginning there is the name of the person, founder of the studio.
Then, the adjective "Natural" is the crucial point which links all the works of the studio: the friendship with the Nature.
This adjective, followed by the larger type of the activity ("Design"), creates a whole new class of activity: the "Natural Design".
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